メインページ Influence - The Psychology of Persuasion (Collins Business Essentials)
表紙 Influence - The Psychology of Persuasion (Collins Business Essentials)

Influence - The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
カテゴリー:
年:
2007
版:
Revised
言語:
english
ページ:
278
ISBN 13:
9780061899904
ISBN:
006124189X
ファイル:
PDF, 2.06 MB
ダウンロード (pdf, 2.06 MB)

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This is the 2nd edition, and the book is now in its 5th edition. Nonetheless, this is considered the best book out there by many readers. I have both these editions, and if you are interested in the topic, use the 2nd edition, if you are serious about it, use the 5th. The principles are the same, but the context and examples are updated.
25 March 2015 (15:36) 
batc
Robert B. Cialdini - Influence The Psychology of Persuasion
05 February 2016 (10:11) 
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